2008 Presidential Campaign: A Communication Perspective Robert E. Denton Jr.

ISBN: 9780742564343

Published: August 16th 2009

Hardcover

320 pages


Description

2008 Presidential Campaign: A Communication Perspective  by  Robert E. Denton Jr.

2008 Presidential Campaign: A Communication Perspective by Robert E. Denton Jr.
August 16th 2009 | Hardcover | PDF, EPUB, FB2, DjVu, AUDIO, mp3, RTF | 320 pages | ISBN: 9780742564343 | 7.25 Mb

Presidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic groupMorePresidential campaigns are our national conversations the widespread and complex communication of issues, images, social reality, and personas. In 2008, more people participated in the conversation, as voter numbers in every demographic group increased to levels of the 1970s.

Here, political communication specialists break down the historic 2008 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election. Factoring in everything from the campaign in popular culture, political cartoons, and the effect of celebrity, the authors look at the early campaign period, the nomination process and conventions, the social and political context, the debates, the role of candidate spouses, candidate strategies, political advertising, and the use of the Internet.

This enlightening book shows why more technology doesnt always mean more effective communication and how, as we attempt to make sense of our environment, we collect political bits of communication that comprise our voting choices, worldviews, and legislative desires.



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